History of Musical Film
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RKO: Fred and Ginger
In 1928, businessman Joseph P. Kennedy teamed up with RCA Radio and the Keith-Orpheum vaudeville theatre circuit to form Radio-Keith-Orpheum, usually referred to as RKO Pictures. Although often strapped for cash, the studio managed an ambitious creative range, creating the iconographic King Kong and the landmark drama Citizen Kane. It is perhaps appropriate that the only major Hollywood studio formed after the invention of sound should produce the first series of screen musicals to successfully integrate song, story and dance -- all a full decade before Broadway saw a similar revolution begin with Oklahoma.
RKO's earliest musicals had been forgettable efforts until a lucky bit of support casting unexpectedly opened the way for change. Broadway veteran Fred Astaire made little headway in Hollywood until RKO cast him in the minor role of a band leader in Flying Down To Rio (1933). When offered the choice of several starlets as a dance partner, he chose Ginger Rogers, who he had choreographed a routine for in the 1930 Broadway production of Girl Crazy. Through most of Flying Down to Rio, top-billed stars Dolores Del Rio and Gene Raymond slog through a tedious love plot while Astaire and Rogers make occasional wisecracks. Then during "The Carioca," Fred and Ginger step on to the floor and touch foreheads while dancing. Their wholesome charm had unmistakably sexual undertones, and turned an otherwise minor number into the highlight of the film, setting off a tremendous response among moviegoers.
Rio had a surprising impact on viewers. Decades later, director Stanley Donen described his reaction this way --
Producer Pandro S. Berman persuaded the studio to design a star vehicle for Astaire and Rogers. In The Gay Divorcee (1934), they danced and romanced, inventing what became their standard formula a devil-may-care playboy and a sweet girl with spunk get into a tangle of mistaken identities, fall in love on the dance floor (to something like Cole Porterís "Night and Day"), resolve their misunderstandings in the nick of time, and foxtrot their way to a black and white "happily ever after" ending. This film was based on the stage musical Gay Divorce, but the Hays office demanded a change of title. Under Hollywood's new Production Code, it was acceptable to suggest a divorced person was "gay" (as in "happy"), but a film couldn't say that a divorce was happy! Despite the glamorous surroundings and witty banter, Astaire and Rogers are likeable Americans, "just like us" or just like the folks most people wished they could be.
Top Hat (1935) embodies RKO's Astaire-Rogers formula at its best, with a variation of the "mistaken identities" plot with stylish comic support from Edward Everett Horton, Eric Blore and Helen Broderick, and a solid-gold score by no less than Irving Berlin. "Isnít This a Lovely Day To Be Caught In The Rain," "No Strings," the title tune and the unforgettable "Cheek to Cheek" are deftly integrated into a story of mistaken identities set in an eye-popping black and white art deco vision of Venice. The dialogue is breezy and clever, and the atmosphere one of elegant delight. It is still hard to resist this giddy cinematic cocktail.
A popular quote (usually attributed to actress Katherine Hepburn) claims that "Fred gave Ginger class, while she gave him sex appeal." While there may be some truth in this observation, the fact is that both Astaire and Rogers already had each of those qualities. It was the indefinable connection between their screen personas that made their class and sex appeal so powerful and so irresistible.
The Astaire-Rogers Formula
During Hollywood's golden age, the goal for most studios was to find stars, then to create films that showcased those stars. Once the public embraced the Astaire and Rogers "mistaken identities" formula, RKO used variations of that plot for Astaire and Rogers in five more films, most directed Mark Sandrich. Choreographed primarily by Astaire and his associate Hermes Pan, these were the first musicals (on stage or screen) to make substantial use of integrated dialogue, song and dance to develop character and tell a story. The scores were provided by some of the greatest composers in the business.
Whenever the formulaic plots show signs of getting tired (and they sometimes do), Astaire and Rogers start dancing and joy reigns again on screen. Never more than cordial colleagues in real life, their dance numbers exude a playful yet seductive passion. Astaire had any number of technically accomplished dance partners over the years, but the effect he achieved with Rogers was unique -- for lack of another word, it is usually described as "chemistry."
With both Astaire and Rogers anxious to move on with their individual careers, the duo ended their RKO partnership with The Story of Vernon and Irene Castle (1939), which dropped the formula to pay a stylish and heartfelt tribute to a real-life dance team from the pre-World War I era. To the studio's surprise, the public didn't give a hoot about the formula -- they cared about two ingredients called Fred and Ginger.
Astaire later screen musicals included Royal Wedding (1951), The Band Wagon (1953), Funny Face (1957) and Finianís Rainbow (1968), and he also starred in a series of acclaimed dance specials for television. He was nominated for an Academy Award for a dramatic role in The Towering Inferno (1974), and made his final musical screen appearance dancing with Gene Kelly in That's Entertainment II (1976). Astaire consistently spoke well of Rogers, complimenting her professionalism and dedication.
Rogers filmed forgettable dramas, limiting her musical efforts to occasional stage projects. In interviews, she often downplayed the importance of Astaire in her career. When Rogers died, every newspaper and television newscast in the world carried pictures of her dancing with Astaire. But what else could anyone have expected? The image of Astaire and Rogers dancing their hearts out is one of the definitive cultural icons of the 20th Century, a reminder that a violent age also had a sense of music, fun, and sheer style that nothing could snuff out.
Throughout the 1930s, outside the gates of RKO, musicals were percolating at every major Hollywood studio . . .
Next: Film 1930s - Part IV